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How to improve the site's ranking?
Some of the reference method:
Accurately select the title of the site. For example: an HTML tutorial site site title should be "HTML teaching "(only with" HTML "is not precise enough).

Appropriate use of DESCRIPTION META tags to describe the content of your website. In addition to the title of the site, DESCRIPTION META tags are the best to reflect a site's content.

Appropriate use KEYWORDS META tags to list the site relevant keywords. Because most search engines will crawl  the content of this tag.

As far as possible the text of the page and links on the HTML syntax, do not use the expression of the way of the picture. Because most search engine will only crawl text in the HTML syntax.
Your website content should not contain the information in an attempt to influence or deceive search engine. Because the search engine once found, it will seriously affect the ranking of your site in search engine.

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